Client: Divrse
Industry: Property Management
Location: Greater Manchester, UK
Website: www.divrse.co.uk
Background
Divrse is a dynamic property management company focused on providing exceptional accommodation solutions across Greater Manchester. With a growing portfolio and an ambitious roadmap for expansion, the leadership team at Divrse recognised the need to evolve beyond traditional systems and manual processes.
Like many scaling companies, they faced a familiar challenge—how to grow without growing overheads.
Before partnering with Conversion 360, Divrse was heavily reliant on manual workflows for everything from lead generation and social media content to finance, tenant onboarding and maintenance coordination. Despite the team's best efforts, inefficiencies crept in and staff were increasingly stretched.
What they needed wasn’t just more manpower—it was a smarter, more scalable infrastructure.
The Challenge
Divrse approached Conversion 360 with a bold question:
“How can we run our entire business with 80% less time and cost, while delivering better outcomes for our landlords, tenants and partners?”
After a deep discovery session, it was clear that:
Their marketing outputs were inconsistent and difficult to scale
Finance admin was consuming valuable hours each week
Operational workflows were largely reactive and required manual intervention
They had ambitious growth plans but lacked the systems to support them efficiently
The Strategy
The Conversion 360 team—Mike, Tommy and Jon Corbridge—devised a tailored roadmap for Divrse based on three pillars:
1. AI-Led Marketing System
Conversion 360 deployed an AI-powered marketing engine capable of generating, qualifying, and nurturing leads across multiple platforms. Key enhancements included:
• Fully automated social media content tailored to landlords in Manchester
• Real-time lead qualification bots and AI chat handling 24/7 enquiries
• Predictive analytics to optimise campaigns and boost ROI
• Seamless integration with GoHighLevel (CRM) for automated follow-ups
Result:
Consistent inbound lead flow, reduced marketing spend, and faster response times—without lifting a finger.
2. Finance Automation Engine
The finance operations were a particular drain on the business—manual invoices, chasing payments, reporting, and cross-referencing spreadsheets. This was completely overhauled.
With Jon's support, Divrse now runs:
• Automated invoicing and rent collection workflows
• Daily reporting dashboards integrated with accounting tools
• Alerts and triggers for late payments or financial anomalies
Result:
Staff freed from repetitive tasks and month-end stress eliminated.
3. Operational Process Automation
From tenant onboarding to maintenance scheduling, operational tasks were mapped, streamlined and automated:
• Landlord and tenant onboarding forms trigger internal workflows
• Maintenance requests route through a triage bot that handles 80% of issues without team intervention
• Smart reminders and escalation paths ensure no task is missed
• Full system visibility with audit trails, task tracking, and alerts
Result:
Operational costs reduced, issues resolved faster, and customer satisfaction improved.
The Outcome
✅ 25% Reduction in Staffing
By replacing manual processes with intelligent workflows, Divrse optimised its team and redeployed resources to more strategic areas.
✅ 83% Year-on-Year Cost Savings
Labour costs, errors, delays, and inefficiencies were cut dramatically across all departments.
✅ Scalable Infrastructure to Support Growth
The AI systems introduced by Conversion 360 have allowed Divrse to confidently scale operations across more properties, locations, and clients—without hiring more staff.
✅ Higher Service Standards
Automation hasn’t just reduced costs—it’s improved consistency, speed, and quality across the board.
Client Testimonial
“Working with Conversion 360 was one of the best strategic decisions we’ve made.
Mike brought clarity to our vision and helped us think bigger, aligning the business with modern, scalable systems.
Tommy delivered game-changing AI-powered marketing that now runs on autopilot, consistently bringing in leads and engaging landlords.
And Jon automated processes we thought could never be automated—from finance to operations—saving us thousands each month.
We’ve saved 83% in operational costs, improved service delivery, and now run a leaner, more scalable business. We’ve gained back time, focus, and control.
If you’re serious about transforming your business, I can’t recommend the Conversion 360 team highly enough.”
— The Team at Divrse
Background
Divrse’s success story is a shining example of what’s possible when vision meets execution. With the support of Conversion 360, they have turned their business into a scalable, AI-optimised powerhouse—ready for growth, protected against inefficiency, and built to last.
If you want to:
✔ Save 80%+ in operating costs
✔ Eliminate repetitive work
✔ Generate more leads on autopilot
✔ Scale faster and smarter
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